It’s one thing to connect with the aesthetics and creative direction of a collection, but to feel the emotional connection is something else entirely.
For the Tourne De Transmission Autumn/Winter 17 collection, Creative Director Graeme Gaughan looked at heart for inspiration, considering the personal developments from youth to man, and by doing so, reflecting on his adolescence. The main source of inspiration for the collection came from the song Nowhere, by RIDE, 1990, a song which, in Gaughan’s words “sums up the frustrating inability to change a bigger situation”.
analogue | digital | signal | >> <multipoint>>
The AW17 presentation, held at the BFC Showspace, most certainly mirrored the grunge scene that the song arose from. The lyrics to ‘Nowhere’ were painted large on hanging sheets of plastic; eerie but a strong and direct message. The models were lined up in two rows, much like a rank of soldiers, still standing and straight-faced.
“PARALYSED IN A DIFFERENT PLACE
IN A DIFFERENT PLACE
DREAMS BURN DOWN
HERE AND NOW
ALL I CAN SEE
CLOSE MY EYES
LEAVE THEM ALL BEHIND”
The collection itself was solely monotone; an array of blacks, white and greys in multiple fabrications and textures. The word ‘NOWHERE’ appears bold on the front of hoodies whilst ‘analogue | digital | signal | multipoint’ details the back of long black coats. Layering is key to the lineup, mixing up the minimal pieces with the patterned, accessorised with both heavy and lightweight scarves.
Take a minute to listen to the song whilst browsing the collection. You may find you connect to it just as much as I did. Another successful season for Tourne De Transmission.
WORDS: LAUREN NOBLE | FASHION WRITER
IMAGES: MORGAN ELLIS WILLIAMS | FASHION PHOTOGRAPHER