by Shauna Cook


Fashion January 11, 2017

Maharishi AW17 took us on their very own ‘Tour of Africa’ as founder of the menswear brand, Hardy Blechman payed homage to the American and Chinese military with a mix of camouflage sportswear and embroided satins.

On this Tour D’Afrique, colours were adopted from the mines of Africa, giving the collection an ‘earthy’ look that matched the environmental theme that quietly ran through the show. However, what the collection really screamed was the minerals, which is probably something you don’t read about in every catwalk report. With the natural mineral colton, which is used in smart phones and laptops, Maharishi wanted to represent how technology fuels conflict across Africa, and uses their collection to shed light on the power of natural resources.

With nature at the heart of the brand, Maharishi saw upcycled military uniforms and transformed into longline silhouettes derived from the traditional dress, camo jackets became more like gowns and split toe trainers became the perfect collision of the East & West.

But it wasn’t only the cardinal directions merged in the collection. Blechman used graphics and prints to highlight the beauty and importance of handcraft – but despite the handstitched embroidery and painted graphics that developed a certain rawness to the collection, the designer used hand screen printing techniques to develop an automated print that ran smoothly throughout the collection, referencing a the more sterile, mass produced future of smart phones that we live in.



WORDS BY: SHAUNA COOK @shaunaccook /shaunacook1



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