Fashion DNA Pakistan | AW17

by Georgina Yates


Fashion February 23, 2017

Fashion DNA Pakistan offers a unique insight into the burgeoning fashion scene in Pakistan and the AW17 catwalk features capsule collections from six Pakistani designers. The show is a result of an intensive eight month training program designed to help the six chosen creatives to refine their style, fine tune ethical production processes and launch their labels. AW17 is the first Fashion DNA Pakistan at Fashion Scout and features brands Gulabo, Jeem, Munib Nawaz, The Pink Tree Company, Sonya Battla and Zuria Dor.

Frist to take the catwalk is Gulabo, a label that was first founded in 2007 and has since become one of Pakistan’s most popular brands. The AW17 collection is inspired by the 60s hippy movement and the travellers who explored the mountain trails of Pakistan. Its range of brightly printed silk kaftans, tunics and harem pants are perfect for an exotic getaway.

Jeem showcases his skill for hand embroidery with his gorgeous and elegant range of evening wear for the refined woman. 96 hours of work went into hand sewing lavish embroidery to his silk dresses and two-pieces, and the fabric itself is all ethically sourced. Jeem’s collection championed the artisan craft that’s been a part of Pakistani dress for centuries.

Contemporary womenswear designer Sonya Battla looked to the shores of seaside town Karachi for her relaxed and decidedly modern AW17 collection. A colour palette of deep blue and sandy creams served as an obvious nod to the beach inspiration, while the relaxed babydoll dresses and harem pants wouldn’t have looked a jot out-of-place next to a calm ocean.

Zuria Dor changed the pace with a selection of gorgeous gowns and evening wear pieces. Founded by two Pakistani women who both have technical backgrounds in engineering, the label itself is engineered to ethically source materials and provide its workforce with healthcare for the family, educational subsidies for children and classes in English language. The brand is firmly rooted in Pakistani culture and strives to be recognised on an international level, and given its stunning range of covetable evening wear, it surely will be.

Providing a break from womenswear is menswear designer and TV personality Munib Nawaz, who specialises in formal clothing. His AW17 collection showcases several of his smart-casual suits, which are composed of layered fabrics and clashing prints. Despite the juxtaposition of colour and texture, the overall look is far from garish. The style is artistic and elegant, which is the essence of Munib Nawaz’s aesthetic.

Lastly The Pink Tree Company, finished off proceedings with a vibrant catwalk of brightly colour and printed silk dresses and co-ordinates. In a nod to traditional Pakistani culture, each model wore a large nose ring, which was clipped to the hair via a golden chain. Flowing burnt orange, sunset yellow, sky blue and emerald-green garments were all embroidered with golden thread using a technique called ‘zardozi’, and the glinting gold added the finishing touch to the bold and beautiful collection.




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