by Shauna Cook


Fashion March 7, 2017
Skirt and jacket ASOS Curve, roll neck by Monki and shoes by Aldo

Being a part of New Look Curve is such an amazing thing! What do you think this means for the curve model industry and young people? 

The fashion industry is incredibly exciting at the moment and representing such a range of different people and sizes. I was incredibly humbled and flattered to come on board working with New Look curves and the brilliant team behind it all. Being able to represent a curvy figure for girls to look up and help people accept their body shapes is something I have always wanted to do and it is amazing to being able to do it. For me, one of the main reasons why I love my job so much is to show to people that you don’t have to change to be accepted. Since I started modelling I have never had to change anything about myself, and always been accepted for who I am.

Leather jacket and t-shirt ASOS Curve, denim waistcoat and jeans by Levis

As an honorary ambassador for body confidence, what advice would you give to young people who look up to you?

Well I wouldn’t consider myself as an ‘Honorary Ambassador’ exactly – but I am really happy to be representing any young women out there who want to see more curves in fashion. I would say to people its all about believing in yourself and being true to who you are.


 How has social media shaped not only your career but your campaigns for body positivity?

Social media is certainly a great platform to promote body positivity and it’s so nice to connect with women out there who are appreciating my work as a model. If I can help a girl looking at my Instagram accept there body by them seeing a similar body shape in the media then that means I am doing something right.

What does it mean to be a model today?

Being a model at the moment is very exciting as the fashion industry is buzzing with lots of exciting, fresh ideas. It’s about connecting with the camera, selling the clothes well and being professional. It’s amazing to see more diverse body shapes in fashion than there has been in the past – but that hasn’t changed the actual job of a model.

Shirt and denim shorts by ASOS Curve and leopard print faux fur models own

What was the motivation behind your modelling career?

I love fashion and love being in front of the camera! Its also amazing to promote a positive body image as a curve model. After I finished University I realised the timing was right for me to go into modelling and I signed with my agency. One of the best decisions I have ever made.

Pinstripe suit by Wah London x ASOS, shoes by Aldo

What would you say is your proudest moment?

Its really difficult to choose one moment as I have so many great memories but recently when I was in New York a young girl came up to me who has seen me on ASOS and told me how I had really helped her accept her body shape. For me, if I can help at least one person with accepting there body, knowing you don’t have to change, that means I am doing my job right. I cannot thank my agency (12+ UK) enough for opening so many wonderful opportunities up for me and letting me work with incredibly teams. I will always be so grateful for that.

Jacket stylists own and high shine jeggings by ASOS Curve

How would you describe your personal style?

Dress by Ashish

I love being comfy!! During the day I like a good pair of high waisted jeans and matching them with cute trainers, (I have a bit of an obsession with Stan Smiths) I’m also a big fan of bohemian fashion, love a choker, and in summer you will normally find me hanging out in a maxi dress with a pimms

When was the last time you were impressed by someone’s style?

I always get inspired by watching people walking in the streets. Living in London people are so diverse and have so much fun with fashion, its all about a way of expressing yourself.

Velvet tux jacket from a selection from Beyond Retro, bra by Wonderbra, jeans by ASOS Curve and shoes by Aldo

Photographer Jonny Finch @Jonnyfinch

Fashion Editor: Ravi Kelay @Ravikelay

Model: Rachael Hyde At 12+ Uk  @Rachaelsuzannehyde

Mua: Samantha Owens @Samanthaowens_

Hair: Klare Wilkinson @Klareyaya

Fashion Assistant: Alex Beattie @Alex_Beats_Beattie

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5 minutes with black and white fashion interview model model crush New Look Curve photography Rachael Hyde