Be The Bear, a one woman machine. A fiercely independent female artist and producer, writing and recording her own songs in her commercial studio in Gothenburg; home to her own record label Loud Attic Records and publishing company. With the confidence to create music in an uncompromisingly unique way, her debut single ‘Erupt’ is a bold representation of the gift she holds.
The alias, Be The Bear, derives from Christina’s childhood fear of bears and recurring cold-sweat nightmares. “I used to dream about them every night, chasing me up old wooden staircases”, she said. “When dreams come back again and again, I think it’s because you’re trying to deal with something. I wasn’t facing my fears or challenging myself.”
Christina adopted the totem of the wild bear, creating a powerful musical persona for herself. When asked about Erupt, she said “It’s my ode to new places in life and an invocation to the fearlessness in all of us. It’s about the learning experience of transporting strong emotions into something physical”.
This alt-pop epic builds from a whisper into an inspiring vocal performance that is guaranteed to give you goose bumps. Accompanied by a 60-piece string orchestra, Christina’s voice is at once intimate, passionate and cathartic with an honesty. Reminiscent of Aurora and Emiliana Torrini, it rises to an explosive and uplifting Björk and Susanne Sundfør.
Erupt is a milestone of an effervescent artist, and is out now via Loud Attic Records, through Kobalt.