I started this movement as I believed that finding self-love and inner peace will exhale badass confidence. I wanted to create something that was for everyone. No matter what size, shape, age, sexual preference or gender, I want you to value beauty from your perspective, not the media’s views on body image and worth. You matter. – Felicity Hayward
1:What is your profession?
Alexanda Duncan: I am a songwriter
Charlotte Bacon: learning and development partner for Harvey Nichols
Natalie Farouz : Designer/Head Honcho @ NO BASIC BOMBSHELL.
Milo: Artist/ Model/ Musician
2:When do you feel most confident in yourself?
Natalie Farouz: I feel most confident when I am around people I love, my eyebrows are on fleek and I am wearing snazzy, sparkly garms. My husband makes me feel confident, he always compliments me, even when I know I look a mess, one of the many reasons why I married him 🙂
Phoebe Montague: I’m confident in myself when I’m absorbed in something meaningful.
Naomi James: Theres a difference between knowing the pathway and walking the pathway. When I will my desires to my reality I feel as if I am functioning properly as a human being.
Austin Louis Perry: When I’m surrounded by my friends – they have all been my rock for a long time and as individuals we’ve all gone through so much together……..That … and when I’m wearing all black – then I’m a BOSS!
3: Who/what inspires you?
Ethan Richards: I’m inspired by people who aren’t afraid to be different, I’ve learned that what people say can only affect you so much, as long as you know who you are and stay true to that no one can stop you.
Trudie (Santanna’s mum): It is very important for us as parents to be role models for Santanna. However, she named Beyonce as the person she’d most like to be like when she grows up because she loves her music. Her favourite songs are Run the World and Love on Top.
Pelin Pelin: Those who diffuse their own frequency so strongly that no one else can impose their frequency onto them. Because it means they are the kind who will not back down no matter what.
Mariah Idrissi: My mother really inspires me as she is an amazing mum, wife, accountant, takes great care of the house and is involved in running an Islamic school every Sunday! I look at her and see all she does and it really motivates me to do more.
4: What is the most influential advice you have received and how has it helped you grow as a person?
Yinka Bokinni: My mum once told me that if there isn’t a way to do what I want then I either need to find it or create my own and that is hands down the best advice I have ever received. I have used it throughout my career and if I had taken the first ‘no’ I had ever gotten as a serious answer instead of finding another way to be successful, I definitely wouldn’t be doing what I am today
Naomi James: My Personal Guru Sankar from an indian island Kerala, he is a spiritual healer and teaches Pranayamic Breathing, Yoga of the mind, body and soul, muscle memory…the list goes on, he is 56. I asked him does he like to travel? he replied yes, internally.
Phoebe Montague: “Everyone you meet is fighting a battle, be kind”. In this internet Instagram age, It’s so easy to compare ourselves to others and feel like everyone has their shit together and is living well. I think it’s important to remember that even the most “together” people are often struggling with aspects of their life. And that is ok! We don’t need to be strong all the time.
Amy Ashmore: Stop punishing yourself. I’ve spent most of my life punishing myself for things I can’t change/help, like my mental health and my body. Both these things need time and care and love and if you are constantly punishing yourself you’ll never get better. Take time to accept yourself. You can’t spend your life trying to achieve something that you physically and mentally cannot, go easy.
5: What does the term ‘self love’ mean to you?
Alexanda Duncan: Self love , this can mean so many things to different people. To me self love is the ability to love your flaws, your strengths , your personality, including character flaws (I’m a bit crazy lol), loving the oath your own, yet while always be willing to take advice or critique, loving your current circumstance, whether it be location, work, home, or relationship. This for me is something I’m always striving to Acheive whole heartedly , but once I let go of all pre conceived notions of what I was supposed to be and started loving who I simply am life opened up al many doors and opportunities .
Natalie Farouz: To me the term self love means to accept yourself as you are, warts n all. Our imperfections make us unique and it is our uniqueness that makes us beautiful. It is not always easy to look in the mirror and be 100% happy with what you see but if you are the best version of yourself then that is all you can hope for and it’s what’s inside that matters the most. As Ru Paul says so eloquently ‘if you can’t love yourself, how in the hell you gonna love somebody else? Can I get an amen up in hurrrrrr!’
Trudie (Santanna’s mum): Even though Santanna is only four, it is so important to make sure she’s taught self love. For us this means making sure she is comfortable in her own skin, allowing her to express herself freely and showing absolute belief in her abilities.
Ethan Richards: Self love means loving yourself and being comfortable with who you are..
Come join the #SELFLOVEBRINGSBEAUTYGANG
Milo – Milk Management, Martin – Milk Management, Ethan, Leo, Natalie, Felicity, Mariah, Pelin, Naomi, Austin, Santanna, Charly, Alex, Yinka, Phoebe, Amy
Creative Director – Felicity Hayward
Styling – Quinton Faulkner
Styling assistant – Lydia White
Make-up – Smashbox Cosmetics UK Team
Hair – Bumble and Bumble UK Team
Video – Sam Stringer
Writer – Megan Hughes
Graphics – Natasha Mason