Earlier this week Blood Brother launched a “Music Matters” capsule collection in collaboration with Selfridges. The series takes a nostalgic look back on some of the most successful parties Selfridges have hosted. It leans on the brand ethos of togetherness. The parties are a way of bringing people and friends together under one roof to celebrate and listen to music.
The collection consists of tees, hoodies and bags in a colour palette heavily influenced by early nineties rave culture, featuring acid greens and bright pink, white, blue and black. The graphics feature a retrospective of rave and club night flyers, referencing previous nights such as The Labyrinth Club in Dalston – the birthplace of The Prodigy – and archiving headliners such as Andre Lodemann and Sonny Fodera.
In response to the rate of music venue closures across the UK (an estimated 40% of London’s music venues have closed), Selfridges has decided to host a series of live gigs from a range of artists alongside music inspired capsule collections from brands around the world. See the full look book below.
photographer CROWNS & OWLS
stylist LUCY UPTON PROWSE
hair and makeup artist JINNY KIM
model FERGUS AT NEXT MODELS
eyewear CUTLER & GROSS
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Andre Lodemann Blood Brother capsule collection Crowns & Owls Cutler & Gross Dalston fashion Jinny Kim look book Lucy Upton Prowse Music Matters Next Model Management Next Models nineties nostalgia party photography rave culture Selfridges Sonny Fodera The Labyrinth Club The Prodigy togetherness