Rising indie pop singer Madison Beer has shared the music video for her sassy break-up anthem-in-the making, ‘Dead’.
Directed by Darren Craig, who has previously worked with the likes of Rihanna, Kanye and Justin Timberlake, the video for ‘Dead’ was shot in Los Angeles. The video highlights the song’s narrative of Madison dressing down a game playing-ex in no uncertain terms. It features a cameo appearance from internationally renowned model, Presley Gerber.
“I loved making this video!” says Madison. “The song means so much to me and it’s really exciting to get to bring my vision for it to life. Presley is a great friend of mine and it was a blast getting to work together. He was a good sport about that last scene.”
It’s as infectious as it is relatable, with Billboard saying it’s “sure to strike a chord with just about anyone who hears it”. This is a single with melodic flair that cements the young artist’s evolution as an ambitious, left-leaning alternative pop force. The release of the video follows on from Madison Beer playing three back to back London headline shows (which sold out within minutes of going on sale), and her Wonderland magazine cover, which saw her collaborate with Moschino’s Jeremy Scott.
Born and raised in the sedate New York suburb, Jericho, 18-year-old Madison Beer is a talented musician who grew up idolising strong artists like Rihanna, Amy Winehouse and SIA for their attitudes as well as for their music. Madison’s first break came thick and fast, when a certain Justin Bieber discovered, and shared on Twitter, her cover version of Etta James’ ‘At Last’ which she’d uploaded to YouTube. Within hours she had a Good Morning America film crew outside her door.
Fast forward five years, and Madison Beer has spent her time honing her musical craft.
Madison Beer’s ‘Dead’ is available now