WOOD WOOD | AW18

by Amy Miles


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Fashion January 8, 2018

It’s not long before the chaos and growing pains of our awkward teenage years are replaced by a poetic John Hughes-esque blur of memories as we get older. The fragments and snippets of which wouldn’t go amiss in the lyrics of Lana Del Rey’s melancholic melodies, or perhaps throughout Wood Wood’s Autumn/Winter ’18 presentation. Entitled ‘Before and After’, the show draws on the turbulent shift into adulthood that’s an upheaval we’ve all experienced – maybe that’s why this collection feels so seductive, then.

The stage for today’s presentation is a patchwork quilt that we can imagine furnishing dorm rooms of the American youth that’s provided inspiration. It’s adorned with subdued tones, classic patterns and evocative mottos that are featured throughout the collection. “Leave me alone with your attention” reads the back of embroidered jackets.

The clothes themselves are a tactile combination of corduroy, weighty raw denim, thick plaid overshirts, and bright white gym socks that speak of our Netflix-induced infatuation with ‘80s high schoolers. There’s chunky running sneakers, varsity jackets and full tracksuits with a distinct collegiate appeal that’s matured by a colour palette of mustard, sky blue, and burgundy shades. A brief appearance of checked-wool tailoring and printed silks further the contemporary grown-up feeling, too.

Despite launching 16 years ago, it’s the Danish label’s first time showing at London Fashion Week Mens, and this accomplished amalgamation of patchworks, army surplus, and Primaloft-insulated puffer jackets speaks volumes for Wood Wood’s longevity. Against the wistful soundtrack, models gather at the end of the presentation for what looks like the coolest class photo you’ve ever seen. It’s clear to see that whilst this isn’t the most radical offering, it’s exactly the kind of understated and conscious streetwear that the designer does best.

Words: AMY MILES | WRITER | @amymiles_ 

Images: ANNEMARIE STERIAN | PHOTOGRAPHER | @annemariesterian



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