Born in North-London to a Punjabi father and a mother from the Midlands, AMiR has always had a burning passion for music. Since the tender age of two, AMiR has been an all-out music obsessive. Spending his formative years learning guitar, piano and drums, AMiR has worked to become the complete musician. He’s also a talented songwriter, and his songwriting skills have lead to opportunities to work with work with Grammy winning producers in the United States and Europe, including Peter and Daniel (Matoma, Galantis, DFA) and Patrick Patrikios (Little Mix).
Last year’s single ‘Drench Me With Your Lust’ caught the attention of Spotify’s curation team, who boosted the track to over 100K streams in just over a week. At the end of 2017, AMiR released the electro-funk single ‘All Or Nothing’ , cementing his status as an artist on the rise. With regular plays via Kiss FM and a host of other national radio stations, ‘All Or Nothing’ entered the Urban Club Chart at #7 as well as breaching the top 10 Pop and Urban Club Charts. The track was also featured as BBC Introducing’s ‘Track of the Week’ in late October and more recently, AMiR was shortlisted as one of BBC Asian Network’s Sounds of 2018. We sat down with the talented musician to talk about his recent release ‘Feel For You’ and his dream of selling out Wembley Stadium.
How did you first become interested in music?
My mum recorded Michael Jackson live in Bucharest and I grew up studying that show. When I was young, I would put the video on and line up every jacket I had and hats and would know exactly where to be without looking at the screen. It starts there
Why did you decide to pursue music as a career?
Music is my life. I really cannot do anything else and I know I wouldn’t be happy doing anything other than creating music and performing live.
Who are your favourite recording artists at the moment?
Bruno Mars, Anne Marie, Mabel, Not3s and James Arthur are probably my favourite current artists.
How would you describe your music to someone who had never heard it before?
I guess I would call it RnB and funk-soul influenced pop.
As someone of Punjabi heritage, you’ve previously discussed the pressure you have felt to reference an Asian influence in your music. From your experience, would you say that South Asian individuals and individuals of South Asian descent are pigeon-holed in the music industry?
The thing about this question is, does anyone ask a white or a black person about their heritage and the influence on their music? It’s difficult to say I have influences from Asian music when I don’t. I wouldn’t like to think I would be pigeon-holed but it’s out of my hands. I just want to make music I believe and share it with the world.
Your songwriting talents have left you to work with the producers behind acts like Galantis and Little Mix. What is your creative process like when it comes to songwriting?
I don’t really have a “process” other than get in and write from the heart. Turn the brain off and the heart on and put my soul on the paper and the record.
You recently released the single ‘Feel For You’. Would you care to explain more about the song for our readers?
It’s about finding the one. Classic love song. Funk-pop music beat behind it. I think the lyrics are just what most people would like to feel about someone and have that person feel the same way about them.
What do you have planned for the rest of 2018?
Just more and more writing, recording and performing. Hopefully get on the road towards the end of the year. I’m built to tour.
Where do you see yourself in five years’ time?
Really hard to say because one can’t tell the future but right now, in five years time I would like to be waiting backstage of a sold-out Wembley stadium — that is the dream. Some money would be nice too haha.