Having already blown us away with a boastful near-two-figure discography of singles, ISA, 20-year-old R&B-Pop crossover singer, songwriter, and dancer, is ready to share new single ‘Shy’, taken from the upcoming debut album expected early-2019. The previously Sony Music signed artist takes influence from acts such as Ariana Grande, Post Malone and SZA, and although her tracks can sometimes sound like your routine pop bops, they manage to deceivingly carry underlying serious and sometimes highly underrepresented issues to listeners in a light-hearted fashion, not to remove any sincerity from those issues, but to allow for more palatability and frequency in discussion. Late-2017 saw ISA releasing ‘Me Too’ in response to the #MeToo movement – used to demonstrate the sickening prevalence of sexual assault and harassment, particularly in the workplace. In terms of quality and corresponding popularity, for ISA, this year has been no exception as she’s gained international traction on her Spotify-viral previous single ‘Perfect’.
‘Shy’ opens with autumn leaf-crisp production, and exhibits ISA’s expertly executed trademark R&B-Pop infusion. The pre-chorus sets a platform for the vocalist to parade her tonal versatility, while the breakdown on the chorus demonstrates quintessential CharlieXCX-esque vibes, though ISA maintains her own timbre. The now self-releasing artist demonstrates her freedom on this personal, liberating track. ISA explains the premise of the track below.
“Shy is a call to dare those afraid on acting on their suppressed impulses, emotions, and ambitions to go through with them; to embrace them. This year, for me, has been all about being “shy” – I left the security of Sony Music and started my own label, and can now make music which is 100% me. I’m lucky enough to have an insurmountable level of support from those close to me and not everyone has that same privilege, but I wanted this track to personify that support and encourage those in need of a little courage to fight those fears preventing them from living to their truest, fullest potential.”