Created to celebrate the wealth of emerging design talent in South Korea, the Korea Creative Content Agency (KOCCA) brought five innovative brands to showcase at London Fashion Week. From genderless deconstruction to romantic ruffles, graphic Egon Schiele inspired looks, new classics in accessories, and playful knitwear, KOCCA brings some of the best rising talents in K-Fashion to the global stage.
Jae Hyuk Lim and Bona Kim brought an 80s streetwear vibe to the KOCCA showroom with BESFXXX, using playful details juxtaposed with British tailoring to bridge the traditional and formal with streetwear. BESFXXX’s brand identity is all about genderless dressing and pieces that can be worn in a multitude of different ways; the classic trench coat is deconstructed and reinterpreted through experimental engineering, combining traditional details with unexpected prints and textiles for SS19.
For SS19, knitwear designer Jiwon Ree remembers funfairs from her childhood, with the bright colours of ferris wheels and festival-inspired references in signature stripes and jacquards.
There is an element of nostalgia and wistful lost summers, in bold emerald lurex knit pencil skirts emblazoned with the words ‘Keep on dancing’ and hand-sketched embroidered stars, vintage-inspired slip dresses reinterpreted in colourblocked knits, midi skirts in mouth-watering acid green and fluoro chevron, and branded band tees paired with bold pastel pleats.
Launched in 2016 and picked up by Net-a-Porter for Autumn/Winter ‘18, 70s-inspired accessories brand GU_DE designs understated handbags in streamlined, minimal silhouettes, using crock-effect leather and PVC, with a modern interpretation of the classic chunky chain link strap.
Gayeon Lee’s SS19 collection referenced the figurative works of Egon Schiele, using colours and patterns inspired by his paintings of dancers in movement and repose. Lee’s aesthetic combines 50’s feminine silhouettes reinterpreted with deconstructed tailoring and asymmetric hemlines in soft tones. .
DEW E DEW E
Design duo Kim Jin-Young and Lee Su-yeon reference K-pop inspired styling in DEW E DEW E’s romantic aesthetic, with feminine detailing in soft pastels and neutrals. A curvaceous camel cropped top in cotton poplin is embellished with a simple ruffle to echo a princess seam, dresses sport oversized schoolgirl collars with signature bold frills and flounces in blush pink to palest lilac. Blouses are diaphanous yet structured in crystal organza, paired with a red and camel neoprene fishtail skirt.
Words: LUCIE DHOG | WRITER
Photography: DOMINIC FARLAM