Marking 125 Years of incredible heritage, Barbour celebrated five generations of its history during London Fashion Week Men’s with a grand presentation previewing the special Icons Re-Engineered collection, a limited edition range of iconic jackets for men and women that have featured largely in the history of Barbour, available from Autumn/Winter 19.
The lavish Lancaster House in St James’s Park, played the perfect venue as guests were invited to take a walk down memory lane, back to 1894, when John Barbour started a small business supplying oilskins to mariners and Barbour as a brand was born.
For AW19, Barbour at LFWM, focused on the Icons Re-Engineered collection, with each piece said to be inspired by a legendary jacket from the archive that reflects a significant period in the company’s history, updated into a contemporary style steeped in Barbour heritage and made relevant for today.
Upon entering the magnificent grounds, guests were transported into the world of Barbour, with interactive timelines and installations paying homage to each generation of the Barbour family who has made the brand what it is today.
The AW19 collection composed of five re-engineered Barbour icon garments from all five generations, starting with the Haydon Waxed Cotton Jacket. The jacket was first introduced in 1910 with the purpose of clothing and protecting the mariners of the port area. For the modern day, this was styled with chestnut corduroy trousers and navy cable knit jumpers with leather boots, resulting in a classic country outfit.
The next milestone took guests to the 1960s, John Barbour reinvented country-wear by introducing the lightweight parka jacket, Durham. The presentation moved onto 1979, where the birth of the quilted jacket took place, the coat has remained a best-seller ever since, featuring the distinctive diamond shape quilting, spacious pockets and corduroy collar.
The Barbour narrative continued by introducing Barbour International, under which the motorcycle suit was invented specifically for the International Six Day Trials. This season showed a contemporary female version that captured viewers’ attention, courtesy of gloss finish, diamond quilted pattern, golden details, waist belt and shearling collar.
Ending the presentation on a modern note, Barbour presented its latest iconic garment, the Beacon Sports jacket, worn by actor Daniel Craig as James Bond in Skyfall in 2012. The jacket was inspired by a past collaboration with the Japanese designer Tokihito Yoshida, remaining a staple piece of the Barbour narrative.
To mark the memorable milestone, Barbour also showcased to guests, the first look at a special brand film that narrates their history and the five generations that have kept collections timeless. The showpiece was directed by the British film producer Sir Ridley Scott, who like the Barbour family, started off from the coastal town of South Shields, in the North East of England.
With streetwear dominating the LFWM catwalks and presentations, Barbour played the perfect counterpart, with a nod to more classic styles and sartorial looks, all the while maintaining a modern feel and appealing to all generations. The brand remains as relevant today as it did all those years ago.