In 2009 Christopher Raeburn began his collection with the concept of “sustainable fashion”, which in that year wasn’t on the mind of any mainstream designers, and to this day his deign ethos still encompasses of the ideas of “REMADE, REDUCED, RECYCLED”. Continuing the concept, his Autumn/Winter 2019 garments are constructed from recycled and organic materials, including ready-to-wear, accessories and footwear.
The collection begins with a set of black mixed beige and green tones, military inspired jackets, parkas and jumpsuits, with buckles, big pocket details as well as great amounts of eye-catching patchworks. Followed up with grey, black green and bright orange colour-blocks.
As the creative director of leading outdoor wear and footwear company Timberland, Raeburn utilized decommissioned military parachutes used by air force pilots to re-create original Timberland silhouettes, including the brand’s iconic Weatherbreaker Jacket. Also Raeburn’s runway have significant amount of garments with bold Timberland X Raeburn logo prints, the placement of the logo prints are well designed, classic big trade mark screen-printed in the middle of a tee, typography logo prints on zipper and bag straps, as well as logo mixed typography prints on sides of arms and legs.
RANGE ROVER eyewear is also featured on the runway as the brand showcases their unique eyewear for the first time to public.
The runway collection closes with bright orange High Vis, a statement knitted jumper with “REMADE, REDUCED, RECYCLED” slogans and grey printed chunky padded jackets.
In short Christopher Raeburn’s fashion brand was not created only for the money, indeed last Black Friday they closed their shops in protest of consumerism, it’s a very smart way to promote the concept of sustainable fashion. By using recycled and organic materials and eye catching slogan print on the Christopher Raeburn AW2019 collection, they continue their mission to make people consider before purchasing and throwing away their clothes.