Hardeman | SS19

by Hatnim Lee


SHARE

Fashion January 20, 2019

Last September, Underpin PR, a new showroom in downtown Los Angeles, presented UnderpinLA : An Evening of Fashion Presentations, in a celebration of new beginnings. Featuring new works by LA-based Bcalla alongside Dutch designers and Hardeman and JimmyPaul, guests enjoyed avant-garde fashion statements and an intimate live performance by musical artist Maxine Ashley. A donation-based wine bar raised over $500.00 in support of My Friend’s Place, a non-profit drop-in center in service of Los Angeles homeless youth.

Sophie Hardeman returned to LA following her well-received NYFW presentation to steal the spotlight with her particular style of playful innocence. Wrapped in the designer’s own Sharpie doodle prints and sprinkled with condom-sized pockets, the collection reflected a liberated state of mind, free from any daily dilly-dally. Closing out the presentation, guests enjoyed a surprise performance by local LA artist Unkle Funkle with a message of self-love, inclusion, and positivity while Hardeman shared their social message about Safe Sex with custom condoms created in partnership with frankly, by Say It With A Condom.

Photography: Hatnim Lee
Brand/Designer: Hardeman (by designer Sophie Hardeman)
Makeup: Aryanna Martin with support from Ben Nye Makeup
Custom Nails: Safia Pulliam of Lipstick Mixtapes 
Music by: Unkle Funkle
 
 


Connect with us! Like us on Facebook, follow us on Twitter and Instagram

SHARE

bcalla charity designer fashion hardeman Hatnim Lee L'Oreal Professional luxelab MaryMe JimmyPaul noctis NOCTIS MAG Noctis Magazine say it with a condom sophie hardeman underpin pr