Hardeman | SS19

by Hatnim Lee


Fashion January 20, 2019

Last September, Underpin PR, a new showroom in downtown Los Angeles, presented UnderpinLA : An Evening of Fashion Presentations, in a celebration of new beginnings. Featuring new works by LA-based Bcalla alongside Dutch designers and Hardeman and JimmyPaul, guests enjoyed avant-garde fashion statements and an intimate live performance by musical artist Maxine Ashley. A donation-based wine bar raised over $500.00 in support of My Friend’s Place, a non-profit drop-in center in service of Los Angeles homeless youth.

Sophie Hardeman returned to LA following her well-received NYFW presentation to steal the spotlight with her particular style of playful innocence. Wrapped in the designer’s own Sharpie doodle prints and sprinkled with condom-sized pockets, the collection reflected a liberated state of mind, free from any daily dilly-dally. Closing out the presentation, guests enjoyed a surprise performance by local LA artist Unkle Funkle with a message of self-love, inclusion, and positivity while Hardeman shared their social message about Safe Sex with custom condoms created in partnership with frankly, by Say It With A Condom.

Photography: Hatnim Lee
Brand/Designer: Hardeman (by designer Sophie Hardeman)
Makeup: Aryanna Martin with support from Ben Nye Makeup
Custom Nails: Safia Pulliam of Lipstick Mixtapes 
Music by: Unkle Funkle

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