A presentation of modern femininity that was both luxurious and sophisticated. Gayeon Lee for AW19 showcased ten looks at a time, that were pastel delights in chic dressing and sleek silhouettes. The presentation was hidden in the Crypt at St Martin-in-the-fields church, in Trafalgar Square. Taking place outside the usual London Fashion Week space, the crypt created the perfect combination of classy and cosy, with a background noise of jazz music that filled the space in the 18th century underground location.
Gayeon Lee is from South Korea and has a MA in Fashion Womenswear from Central Saint Martins. Her graduate MA collection was incredible and sparked interest from the likes of Lady Gaga. After working for Marc Jacobs in both London and New York, Gayeon Lee launched her own label in 2014. Winner of the Vogue talent awards in 2016, Gayeon Lee was also chosen to work with Swarovski for AW18 and SS18. Her collections are known to draw inspiration from fine art and Gayeon Lee’s work is known to be conceptually driven.
Moving around the space, the models were styled down to the last detail with a favourite feature of mine, being the sleek hair styling. The looks were created with a elegant straight finish, as well as being tied up with various fabrics complementing the colour scheme of each look. Make-up was neutral coloured with a simple blush and created a delicate look which allowed the accessories to stand out. Wearing subtle earrings and carrying bags with the Gayeon Lee signature bended metal strap, the bags this season were structured into prism shapes of earthy tones.
The outfit that seemed to draw the most attention from the crowd, (including me), was a muted pink shirt with sky blue skirt. There were folds tailored in to the outfit to create a unique shape and extra material layered to change the hemline of the skirt. The tailoring was one of the main attractions of the collections as it seemed to fit each models body beautifully, especially the looks with the layers such as coats.
The shoes were also a bit of a show stopper, with two toned boots in shades of blue and pointed toe slingback pumps with a low heel. A classic look from Gayeon Lee, the shoes complimented each outfit, whilst the boots look great as the colours mismatch on each foot with the different shades of blue. The delicate and dainty setup of the room, suited the collection perfectly and the changing of the models was seamless.