JordanLuca | SS20

by Daisy Sells


Fashion June 11, 2019

My LFWM20 has been, without a doubt, the most startling and unconventional. Obviously, I will long be lusting after McQueen, Chanel and my hearts desire, Vin and Omi, but, for SS20, I have been diving into the creative and counter cultural collections which I have, to my shame, overlooked in past years.

Getting the opportunity to see a designers first catwalk at LFWM is somewhat of a privilege. Much like when a band releases their first album, the first foray in to a fashion week show is the culmination of an age of ideas, experience and creation and, for Jordanluca, headed by Jordan Bowen and Luca Marchetto, their inauguration into the LFWM hall of fame was an exceptional and dynamic delight of Italian tailoring and London’s streetwear style, “Maledetta Primavera.”


The design duo have been catching the eye of insiders and influencers alike, Princess Julia, the London writer, model and DJ, dubbed “the first lady of London’s fashion scene”, speculated, quite rightly I can say in hindsight, the “the Jordanluca muse as one who “walks, runs and dances in the darkness of an early morning or the laser beamed basement of a nighttime rave embracing the promise of the light to come. The crisp air that cuts into a mood and strokes cloth exposed skin. Comforting comfortable courageous.” The collection’s courageousness and comfortablity is showcased through the meticulous fusing of styles and designs, men’s suits are deconstructed and given a contemporary edge as they mix with neon and futuristic rave-styled pieces.

This eclectic mixture proves to create transgressive looks – tailored streetwear suits and jackets fuse with rave like patterns and neon colour palettes. Boxy button up shirts with a print of neon green rats is paired with stylishly tailored trousers and green-tipped trainers. Red lamé shorts are paired with knee-high socks creating a conceptual footballer-esque look.

Collection highlight?

Jordanluca merges fashion and sculpture – attached by harnesses, models walked with a wired orb standing two feet above them, creating a scruturalized space-age look with a modern twist.


Daisy Sells | WRITER

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