I would never claim to be a feminist, I am, admittedly, far too judgmental! I did, however, get a little flutter of pride as the formally elusive designer, Lou Dalton, made her LFWM comeback last weekend. The two year hiatus which Dalton imposed on herself, gave her the space to focus on HER ethos and gain the confidence, determination and style that encapsulates all that and more.
There’s a genuine sense across Dalton’s entire collection that she has honed in on even the minutest understanding of what her brand stands for and who her customer should be. Do not for a moment assume that the designer sat on her laurels, far from it. For the last two years she stayed studio bound editing aher collections down to “core products that have longevity” and turned her focus to manufacturing, establishing close partnerships with the likes of John Smedley and heritage British outerwear label Gloverall.
“This has really helped our selling potential and we’re now working with retailers like Browns and Bergdorf Goodman,” she said.
Her spring 2020 presentation was a continuation of this strategy: a tightly edited range featuring easygoing wardrobe classics from loose striped shirts, short suits, polo shirts and checked bombers, as well as lush cashmere knits courtesy of John Smedley or cool duffel coats created with Gloverall.
A series of raincoats and loose, short-sleeve shirts featuring an abstract floral print were among the highlights. They were modelled by Dalton’s friends, mentors and fiancé.
“These are the guys keeping me in business, so it’s all about embracing them and celebrating them,” added the designer.
Photography – Jason Lloyd Evans
Styling – Stuart Williamson
Casting – Frederica Mennea
Art Direction – Josh Hight & Pierre-Yves Morvan
Music – Josh Hight
Press Release – Justin Haigh
Hair – Alexander Solterman using Bumble and Bumble
Makeup – Michelle Webb on behalf of AOFMPRO using Dermalogica
Daisy Sells | WRITER