House of Holland x Speedo | SS20

by Daisy Sells


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Fashion July 8, 2019

Another season, another must have capsule collection! House of Holland Loves a good collaboration and in swimwear they don’t get much bigger or better than Speedo. Holland opened up about the collaboration saying, “They’ve been the leading performance swimwear brand for as long as I can remember so I’m super chuffed to be working with them on this capsule. For our first collaboration in this space it was important to me that we made something that looks great but also that performs in the water. ”

 

The first House of Holland x Speedo collection his month has taken its cue from our Pre-Fall 2019 coincided perfectly with “Bikini Day” his month, ahead of bikini day. inspired by a modern nomadic global traveller lifestyle. From the surfing beaches of Mexico and California to the traditional textiles of Peru sit within a collection filled with military styling details, reflecting the challenges that the modern woman is facing and fighting through adversity.

With a firm nod to the green issues that have underpinned most of SS20 shows, Holland says “the materials that we used for 80% of the collection is recycled fishing nets which I think is really important and something I’m really proud that we were able to achieve. Sustainability is something we are investing in across our business and the fact that we have created a line that looks and feels great first and foremost and fulfills a sustainability promise at the same time is a double win.”

 

Bikini Day is the anniversary of the invention of the bikini in 1946 by a Parisian fashion designer, Louis Reard.

 

Daisy Sells | WRITER



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